Tuscaloosa Search Engine Optimization Goals
You may be asking yourself: What is this "Search Engine Optimization" and why is it
important to me in Tuscaloosa? Well, let me tell you that Search Engine Optimization (SEO)
is what you see each and every day you Google something. The chances are that when you
go about your daily routine, that you go to at least 2 different search engines.
Google is the one most people use first. After that it goes: Yahoo then MSN then usually
AOL then maybe ASK then who really cares after that. Those 5 provide almost 90% of all
search results. The sites that you see listed in the first two pages are the ones who
put the most into optimizing their sites. Below we have listed the top 7 steps that we take
to help get your site ranked on that all important first page of the 5 aforementioned search engines.
1) Know Your Competition
Why is your competition ranked higher than you? There is a definite reason. The search
engines don't just assign a rank because of some roll of the dice. Even though it may
seem like it sometimes. The search engines have very precise algorithms that decide
who is going to rank where under which search terms. Maybe your competition has
already hired someone to do some search engine optimization and they are now reaping those
rewards for their investment. Whatever the case, you may be at an advantage by being in a
city the size of Tuscaloosa. The investment required to get you that high ranking for
your search terms may not be too great because many Tuscaloosa websites are in dire need
of some SEO help. Remember, when other sites rank ahead of you for your terms, they are
potentially taking your customers.
2) Tuscaloosa Keyword Research
Do you know what keywords or keyword phrases your customers search for when
they look for you? Your competition does! See what they are using. You can do this
by right-clicking on their home page, selecting "View Source" and then checking
their keyword meta tag. If they don't have the keyword meta tag jump up and down
excitedly. But chances are they do use it, that's why they rank above you.
Next, use the
Overture Keyword Selector Tool
. It is a great resource for seeing what terms people actually use when looking for you.
We have many other means by which to find your high frequency and niche keyword (phrases).
Here is a list of suggested terms from Overture for a recent month relating to Tuscaloosa.
Do any of these relate to your business?
Click here for past month's results
|Searches done in
How many incoming links do you have? If your answer is zero or some number close to that,
(as my Drill Seargents would have said) YOU ARE WRONG! This is not 1988 and no sites come up
on the first page of the SERPS on content alone. Incoming links are especially important to Google.
That means that incoming links are important to you because Google handles about half
of all searches. The other engines seem to care about incoming links but just not quite
as much as Google. One of the more popular methods for getting incoming links is to
syndicate a blog. There are a multitude of other honest ways to get incoming links.
Now we start writing. Or re-writing. You may have the greatest product in the world but
if it isn't described well, nobody will be interested in what you have to offer. The most effective
copy in internet marketing gets to the point quickly. The people who use the internet
don't have time to wait for the next idea to form. That's why they were impatient and
looked on the internet to find a quick solution. These people record 60 Minutes
so that they can forward through the commercials and watch it in 45 minutes. They use
the most common keyword phrases and expect them in your copy.
5) Put your Keyword Phrases in Copy
We know what keywords you want to target. Let's put them on the site. If your keywords are not
on your site, the search engines won't know to list you when someone searches for those terms.
Certain actions like putting your keywords in headings or early in content will get you "brownie
points" with the search engines. We take full advantage of these techniques and others to make sure
that your search engine optimization dollars are not wasted.
There are a multitude of tools that we use to verify that we are actually changing the metrics
of your site for the positive that matter to the search engines. Keyword density, incoming links,
and load time are just a few of the metrics we'll be measuring on your new site to be sure that
we've done everything we can do to get you that high ranking tuscaloosa website.
Submitting your site to the search engines is a mandatory task. We could build you the best website
in the world but if nobody can find the site, it's like a billboard in the desert. We'll take
the time to submit your site to the major search engines manually. Our professional service
is designed for a complete submission of your website across the web. Before we submit your site,
we will review your pages and make sure that they are search engine friendly, meaning we will
verify that your page uses proper META Tags, title, description, keywords, and links for best
search engine placement.