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Tuscaloosa Search Engine Optimization and Web Design - SullivanSiteSolutions.com - Tuscaloosa, Alabama Website Search Engine Marketing

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Get the jump on the competition in Tuscaloosa. Your website or product's profitability and success is directly dependent on how much traffic it gets. Plain and simple; if no body knows that your site exists, you are missing out on potential customers. We can help get you that traffic that your competition is taking from you.
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Tuscaloosa Search Engine Optimization Goals

You may be asking yourself: What is this "Search Engine Optimization" and why is it important to me in Tuscaloosa? Well, let me tell you that Search Engine Optimization (SEO) is what you see each and every day you Google something. The chances are that when you go about your daily routine, that you go to at least 2 different search engines. Google is the one most people use first. After that it goes: Yahoo then MSN then usually AOL then maybe ASK then who really cares after that. Those 5 provide almost 90% of all search results. The sites that you see listed in the first two pages are the ones who put the most into optimizing their sites. Below we have listed the top 7 steps that we take to help get your site ranked on that all important first page of the 5 aforementioned search engines.

1) Know Your Competition

Know Your Competition
Why is your competition ranked higher than you? There is a definite reason. The search engines don't just assign a rank because of some roll of the dice. Even though it may seem like it sometimes. The search engines have very precise algorithms that decide who is going to rank where under which search terms. Maybe your competition has already hired someone to do some search engine optimization and they are now reaping those rewards for their investment. Whatever the case, you may be at an advantage by being in a city the size of Tuscaloosa. The investment required to get you that high ranking for your search terms may not be too great because many Tuscaloosa websites are in dire need of some SEO help. Remember, when other sites rank ahead of you for your terms, they are potentially taking your customers.

2) Tuscaloosa Keyword Research

Tuscaloosa Keyword Research
Do you know what keywords or keyword phrases your customers search for when they look for you? Your competition does! See what they are using. You can do this by right-clicking on their home page, selecting "View Source" and then checking their keyword meta tag. If they don't have the keyword meta tag jump up and down excitedly. But chances are they do use it, that's why they rank above you. Next, use the Overture Keyword Selector Tool . It is a great resource for seeing what terms people actually use when looking for you. We have many other means by which to find your high frequency and niche keyword (phrases). Here is a list of suggested terms from Overture for a recent month relating to Tuscaloosa. Do any of these relate to your business? Click here for past month's results
Searches done in
Count Search Term

3)

Tuscaloosa Related Links
How many incoming links do you have? If your answer is zero or some number close to that, (as my Drill Seargents would have said) YOU ARE WRONG! This is not 1988 and no sites come up on the first page of the SERPS on content alone. Incoming links are especially important to Google. That means that incoming links are important to you because Google handles about half of all searches. The other engines seem to care about incoming links but just not quite as much as Google. One of the more popular methods for getting incoming links is to syndicate a blog. There are a multitude of other honest ways to get incoming links.

4)

Use High Quality Copy
Now we start writing. Or re-writing. You may have the greatest product in the world but if it isn't described well, nobody will be interested in what you have to offer. The most effective copy in internet marketing gets to the point quickly. The people who use the internet don't have time to wait for the next idea to form. That's why they were impatient and looked on the internet to find a quick solution. These people record 60 Minutes so that they can forward through the commercials and watch it in 45 minutes. They use the most common keyword phrases and expect them in your copy.

5) Put your Keyword Phrases in Copy

Put Keyword Phrases in your Copy
We know what keywords you want to target. Let's put them on the site. If your keywords are not on your site, the search engines won't know to list you when someone searches for those terms. Certain actions like putting your keywords in headings or early in content will get you "brownie points" with the search engines. We take full advantage of these techniques and others to make sure that your search engine optimization dollars are not wasted.

6)

Use Analytical Tools
There are a multitude of tools that we use to verify that we are actually changing the metrics of your site for the positive that matter to the search engines. Keyword density, incoming links, and load time are just a few of the metrics we'll be measuring on your new site to be sure that we've done everything we can do to get you that high ranking tuscaloosa website.

7)

Submit to the Search Engines
Submitting your site to the search engines is a mandatory task. We could build you the best website in the world but if nobody can find the site, it's like a billboard in the desert. We'll take the time to submit your site to the major search engines manually. Our professional service is designed for a complete submission of your website across the web. Before we submit your site, we will review your pages and make sure that they are search engine friendly, meaning we will verify that your page uses proper META Tags, title, description, keywords, and links for best search engine placement.
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