Website Design for Tuscaloosa
There are a multitude of things to consider when planning your website. Some people want their design
to be constructed around a logo, others want it to have the look and feel of a brochure. Some
have no idea of where to start, they just realize that they have to step into the 21st century.
It's times like these when it is especially good to have a seasoned professional on your side. Here
are a few things to consider when we are in the planning stage of your new site.
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Obviously there is a reason that you want to have a website. It may be that you want to generate
sales leads.Some people want to develop some sort of brand recognition. Maybe your site will be
for employee reference only. Perhaps you are trying to give your busiiness a more professional
appearance and a website is a part of that. Whatever your reason for wanting a website, we will
build it as if it were our goal also.
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Who will be visiting your site? 'Who do you want to visit your site' is a better question. Do you
want professional business type people, prospective Tuscaloosa home buyers, or our ever growing
hispanic population to visit your site? The look and feel of your site should be geared toward
your target audience.
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Determine the layout of your site. How do you want the site to look? How do you want it to feel?
Is there one specific thing that you want your visitors to do? These and other questions will be
answered for the most part by knowing your goals and target audience. If your goal is to grab the
attention of Tuscaloosa's market, then you will want a website with great colors and sharp
lines. Not some template based gray on gray site that begs for pizzaz. We want to build you a site
whose purpose is intuitively known to your target visitors.
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There is a lot of reason to pay close attention to the content or actual words that are on your site.
Your new website, just like your business, should always be telling prospective customers that their
decision to choose you will be a wise one. You can have the greatest service or product in
Tuscaloosa, but if your site cannot articulate why it's great, no one will care. That articulation is
a part of your content. Other factors to consider as content are the titles of pages, meta keywords,
and alt text for images.
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There is a whole area of psychological research dedicated to which colors are best associated with
different human emotions. This is the same reason that you will find orange to be a featured color
in many grocery stores. Chances are that you already have the right color scheme in your physical
business from when it was designed. Now your website will match your business.
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The load time of your site will vary based upon the number and size of images, amount of html,
external files and the user's connection speed. An industry standard is to have any given page
load in 8 seconds or less on a 56k modem. Anything above this and your visitors tend to wander
off. Load speed is a very important consideration and gets lots of attention.
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The navigation is how the user finds all of your useful content and navigates around your site.
Your site's navigation will be intuitive in design. The site's users shouldn't have to guess
how to do some certain task on your site. If the user needs to contact you, they shouldn't have
to search for a "Contact Us" page. Navigation is traditionally done through a row around the page
header, on the left side of the page, in the footer, or any combination of the aforementioned spots.
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